Max’s Restaurant — fondly known as the “House of Sarap” — is one of the most iconic and beloved Filipino restaurant chains in the Philippines. Founded in 1945 by Maximo Gimenez, the restaurant began as a small cafe near Camp Ord in Quezon City, where Max would serve American soldiers stationed in the Philippines after World War II. His signature fried chicken, cooked to a golden crisp perfection, quickly became a hit and laid the foundation for what would become a beloved Filipino culinary institution.

Over the decades, Max’s Restaurant grew from a humble neighborhood cafe into a nationwide chain with hundreds of branches across the Philippines and even internationally. The restaurant has remained true to its roots — serving authentic Filipino comfort food that brings families together. From the legendary Whole Fried Chicken that has been a centerpiece of Filipino celebrations for generations, to hearty Filipino classics like Crispy Pata, Kare-Kara, Sinigang, and Lechon Kawali — Max’s menu is a love letter to Filipino cuisine.

Today, Max’s Restaurant continues to be a go-to destination for family gatherings, birthday celebrations, reunions, and everyday dining. With the addition of Max’s Corner Bakery — offering freshly baked goods, celebration cakes, and pastries — and a wide selection of Solo Meals, All-Day Breakfast, and Ready-to-Cook products, Max’s has evolved into a comprehensive Filipino dining experience that caters to every occasion and every appetite.